Enquirer Consulting Group

Reachable Buyer Map

Prepared for Jack Davies · eLocker · August 2026
Here is the map. The thing that makes eLocker interesting is also the thing that makes reach hard: the same product solves an operations problem in industries that share no vocabulary. A retail operations director and an IT director will never read the same message. This page is where each of those buyers sits across the United Kingdom, who signs, and roughly how many companies are in each group. It describes the market rather than your business, and there is nothing to buy at the end of it.
Multi-site retail
Click and collect and returns are now an operations problem rather than a marketing one, which moves the decision to the person who owns store labor. The count below is deceptive in a useful way: the market is hundreds of thousands of businesses, but the decisions sit in a few thousand head offices, each one holding an estate of stores.
Who signs: retail operations director, head of stores, ecommerce or fulfillment director, and the loss prevention lead on anything holding stock.
A few thousand head offices
out of roughly 300,000 UK retail businesses; public data counts a chain once, at its head office, so the buyable list is far shorter than the sector count suggests
Warehousing and third party logistics
The segment with the clearest operational case, because tool and asset control is measured in shrinkage and downtime rather than in customer experience. Also the segment where a single national operator can turn one site into an estate rollout.
Who signs: warehouse or site operations manager, engineering and maintenance manager, health and safety lead, and the supply chain director on multi-site work.
5,000 to 5,200
UK businesses registered in warehousing and storage, sitting inside a wider logistics population that different sources put anywhere from a few hundred named providers to well over fifteen thousand registered operators
Corporate IT estates
The techbar and IT asset use case, and the easiest segment on this page to work exhaustively, because the qualifying condition is simply size. An employer large enough to run an internal service desk has the problem. There are fewer of those in the UK than most people assume.
Who signs: IT director, head of end user computing, workplace or facilities services manager, and the procurement lead on a device refresh.
7,500 to 8,500
UK businesses employing 250 people or more, out of roughly 2.7 million registered businesses in total; a finite list rather than a market you sample
Universities, hospitals and public estates
Device handover, equipment issue and uniform control across sites that run around the clock and audit everything. Slower to buy, close to impossible to displace once installed, and the budget conversation is a formal one with a published calendar attached.
Who signs: head of IT services, estates and facilities director, procurement manager, and the clinical or academic department lead who owns the equipment.
150 to 170 universities
plus roughly 200 to 220 health service trusts in England and the equivalent boards in Scotland and Wales; small by count and unusually durable once won
Grocery and rapid delivery
Courier handover is the newest of the use cases and the most concentrated. A short list of national chains, regional grocers and delivery platforms, each of which makes one decision that covers hundreds of sites. Being straight about it: this is a named-account segment, not a volume one.
Who signs: head of store operations, ecommerce or online trading director, last mile or logistics lead, and the platform partnerships manager.
A short named list
national and regional grocery chains plus the delivery platforms serving them; worked by name rather than by count

Where the openings are

1
One product, three unrelated buyers. Retail operations, warehouse operations and corporate IT all have the problem you solve, and they read nothing in common. A single channel almost always ends up working one of the three well and leaving the other two untouched. Three named lists is a different reach problem, and a solvable one.
2
This is bought at a trigger. A new distribution site opening, a returns policy change, a store estate refit, a device refresh cycle. Those are announced publicly, weeks or months ahead of anyone shopping. Watching several thousand companies for the trigger is mechanical work and it is precisely what a referral channel cannot do.
3
The pilot and the rollout are two different decisions. One locker bank in one site is signed by a site manager. The estate is signed above them. A channel that only ever reaches site level collects pilots and waits for someone else to escalate them. Reaching both named roles inside the same company is a targeting choice.
4
The large-employer band is finite, and that is an advantage. Fewer than ten thousand UK businesses employ 250 people or more. That is a list you can work to the end and then keep current, rather than a market you keep sampling and hoping.
Built from public market data, counts banded deliberately. Registered business counts record the head office rather than every store, depot or site, so a national chain appears once while its estate does not appear at all. Sector codes are self-reported, and logistics in particular is spread across several of them, which is why the figures for it vary so widely between sources. Public sector institution counts change with mergers and are given as ranges for that reason.
ENQUIRER CONSULTING GROUP
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